How Cadreon is Different
Ecosystem Philosophy
Cadreon buys and uses data and inventory from any partner that meets the criteria for integrity and transparency.
Systems Integration
Cadreon uses multiple technology partners and providers – including DSPs, data platforms and analytics packages – to help power the Audience Management platform.
Channel Expansion
Cadreon is working to employ an audience-based model across all digitally-sourceable media
Benefits
Eliminates the inherent waste in the traditional media model by focusing on maximization of an advertiser’s campaign results vs. vendors’ margin.
Executed in Real-Time
Leverages access to large, liquid pools of inventory sources in real-time using an option-to-buy methodology, as opposed to pre-buying and/or arbitraging.
Integration of Capabilities into a Single Platform
Aggregates and centralizes the management of data and exchange execution.
Advertiser-Specific Targeting and Optimization
Executes customized strategies tailored to the unique audience profiles and goals of each advertiser.
Strict Data Security
Maintains rigorous guidelines around data security and partitioning, and engages in responsible data management practices.
Comprehensive Quality Control
Drives content and impression quality through geographic impression validation, publisher domain validation and automated blacklist/whitelist enforcement.
Adherence to Privacy Guidelines
Uses anonymous cookies only – no PII is ever collected or stored – in conjunction with a published privacy policy and participation in industry self-regulation initiatives.
